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Reliable studies show that for the next five years, television advertising spending in Africa will be driven by double digit growth provided that African audiences can be exposed to significantly better programming.

All facts also point to a potentially very dynamic marketplace for African TV Stations, suppliers of programs and formats, and advertisers and their agencies in a context where there is still little on offer in terms of television content.

This is why we have decided to launch DISCOP AFRICA, a new networking and business event designed to bring together highly-motivated programming, acquisitions, production, distribution and advertising executives ready to implement creative and innovative solutions that could enhance the development of television content business in Africa.

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