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Facebook opens first African office in Johannesburg

Facebook announced this week that it’s opening its first office in Africa and has hired Ogilvy and Nike veteran, Nunu Ntshingila-Njeke to head it. ¬†Based in Melrose Arch, Johannesburg, the company hopes to build on 20% growth experienced between September of 2014 and June of 2015. ¬†

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Outsourcing Social Media

Busy business owners should consider delegating marketing – including marketing via social networking. Facebook, Twitter, Linked-in and similar sites can absorb an astonishing amount of time. The results of such marketing efforts may not be immediate. Designating someone else to handle social media makes sense for many entrepreneurs. “At first I was doing it all […]

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Twitter: The Next Step for Online Marketing

A number of “new” marketing techniques in social networking have flourished during the current recession. That is true across Africa as well as in the U.S. and Europe. These new networking techniques include myspace.com, facebook.com and email. More recently, however, Twitter has replaced Facebook as a primary business marketing tool, according to an article in […]

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New Media Marketing

Blogs, YouTube and Twitter are the three most cost-effective marketing methods in the 21st century so far. These revolutionary marketing techniques transcend national boundaries. The are as inexpensive and effective for a business executive in Nairobi as for one in Toronto. The popular video “United Breaks Guitars” by Dave Carroll illustrates the power of Youtube.com […]

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  • Ryan Shen-Hoover

    Ryan Shen-Hoover is the founder of InvestingInAfrica.net and co-manager of Kivuno Capital Management, LLC.

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  • Alex Twinomugisha

    Alex Twinomugisha has extensive experience in ICT for Education and Development in the areas of planning, design, implementation and management.