‘The Zimbabwean’ Trillion Dollar Campaign

Posted by Motaroki on Monday, July 13, 2009 at 6:52pm.

The Zimbabwean newspaper was recently driven into exile by the Mugabe regime and slapped with a 55% luxury import duty, making it virtually unaffordable for the average Zimbabwean.  With the survival of the publication on the line, the company responded with a masterful public relations and marketing scheme to raise awareness and gain the funding required to subsidize sales in Zimbabwe.  They did this by using the countries defunct currency as a tool to get the message out and drive sales outside Zimbabwe.  It worked.

Watch the Video here….