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21st Century Marketing the Old-Fashioned Way
With a recession affecting global business, entrepreneurs are turning to new techniques for marketing to capture the customer’s attention. While many African entrepreneurs have long used traditional marketing techniques, they are on the cutting edge for some U.S. executives.
Surprisingly, the newest emerging marketing technique is old-school face-to-face personal interaction. Personal communication between two individuals [...]
The key to success in marketing is finding the right customers, and finding enough of them whether the business is in Chad or Botswana - or anywhere else across the globe. Advertising can be an effective way to attract customer’s attention, but it may also be expensive. Try these less expensive tactics to capture attention [...]
Customer Satisfaction Tips from Kenya
Wanjiku Wangai of Kenya, owner of a small retail store, always handles customer complaints himself. “If I cannot deliver very good customer service my own self, how can I expect it of my employee?” he asks. “Besides, I learn a lot about how I can improve my business, when a customer complains. And they learn [...]
Finding the right designer for a business website can be a major headache for business owners across Africa and the Diaspora, as these quotes from business owners illustrate:
“I hired 3 web designers…and not one of them did a thing,” from a florist in Nigeria
“I paid a very large amount of money, more than twice the [...]
Top 4 Mistakes Entrepreneurs Make
Around the globe, most small businesses fail within the first 3 years. All to often, it is because the entrepreneur made one of 4 very common mistakes. Any business owner, from a software giant in Kenya to a vintner in South Africa, should be wary of these common mistakes.
Mistake #1: Don’t research [...]
Blogs, YouTube and Twitter are the three most cost-effective marketing methods in the 21st century so far. These revolutionary marketing techniques transcend national boundaries. The are as inexpensive and effective for a business executive in Nairobi as for one in Toronto.
The popular video “United Breaks Guitars” by Dave Carroll illustrates the power of Youtube.com marketing. [...]
American Inventor Finds Opportunity in Africa
Peter Hansen is in the vanguard of a new breed of American entrepreneurs - those who are eager to do business in Africa.
Hansen is co-founder and chief scientist at PointCare Technologies. His company manufactures a device that helps public healthcare agencies in rural and urban areas with limited resources diagnose AIDS.
The African adventure hasn’t always [...]
