Archive Learning Center »

AGOA Eligible Countries

The Africa Growth and Opportunity Act authorizes the President to designate countries as eligible to receive the benefits of AGOA if they are determined to have established, or are making continual progress toward establishing the following: market-based economies; the rule of law and political pluralism; elimination of barriers to U.S. trade and investment; protection of [...]

0 Recommendations

Africa Growth and Opportunity Act (AGOA)

The African Growth and Opportunity Act (AGOA) is a United States Trade Act that significantly enhances U.S. market access for (currently) 39 Sub-Saharan African (SSA) countries.
The Act originally covered the 8-year period from October 2000 to September 2008, but amendments signed into law by U.S.President George Bush in July 2004 further extend AGOA to 2015. [...]

0 Recommendations

New Media Marketing

Blogs, YouTube and Twitter are the three most cost-effective marketing methods in the 21st century so far. These revolutionary marketing techniques transcend national boundaries. The are as inexpensive and effective for a business executive in Nairobi as for one in Toronto.
The popular video “United Breaks Guitars” by Dave Carroll illustrates the power of Youtube.com marketing. [...]

0 Recommendations

Sales Strategies for Any Industry

Some strategies that are very commonly used in retail, are also extremely effective in other industries.
Promote Referrals
Figure out who can refer new clients to your business. Hotel staff members are often in a position to recommend guides, restaurants, shops and attractions to tourists with extra dollars or euros to spend. A hair stylist is in [...]

0 Recommendations

Dos and Don’ts of Business Start-up

Entrepreneurship is an art, not a science. That is why different experts on the topic give conflicting advice. That’s why it is important for an entrepreneur to know his or her business style. Some people are very comfortable with risk, even if that means they might lose their business. Some business owners prefer to play [...]

0 Recommendations

Increase Web Traffic

Internet-savvy web entrepreneurs use a number of free or low-cost strategies to drive traffic to their websites.

These strategies work equally well for a small-business owner in Kenya, or a European company trying to sell products in the ever-expanding and largely untapped African market.

In every marketing test, search engine rankings outperform other types of online advertising. [...]

0 Recommendations

Quick High-Tech Marketing Tips

Marketing is essential to the success of any large or small business, but it need not be expensive. Effective marketing doesn’t have to involve million-dollar contracts with leading international advertising agencies. Television and radio advertising in major markets can be prohibitively expensive. However, technology offers a wealth of easy, inexpensive ways to market products and [...]

Filed under  |  0 Recommendations

Better Pay-per-click Marketing

For web entrepreneurs in Africa, pay-per-click (PPC) marketing is still the most effective way to advertise products worldwide, especially to consumers in the US and Europe.
The most recent polls show that more than 77% of American adults use internet retail sites - and figures for Europe are similar. Websites have far surpassed traditional print advertisements, [...]

0 Recommendations

Targeted Marketing for the 21st Century

Different techniques work better for different demographic groups. A marketing technique that is successful with 20-year old men in South Africa may not work with 50-year-old women in Rwanda.
Who are your targeted customers? Many entrepreneurs are unable to answer this deceptively easy question. Not having a clear market in mind can derail even the most [...]

0 Recommendations

Guide to Collaboration Software

Web-based collaboration software enables an entire global team to work together. A web designer in Iceland can communicate with the management team in Nairobi. An employer in Kenya can make decisions about pricing with a salesperson in South Africa.
Whether you are managing a group scattered across the globe or keeping track of a single outside [...]

0 Recommendations

ADVERTISEMENT
Join the Team!
the Experts