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Email is a marketing tool par excellence, one that every business owner should use to its fullest potential. Once considered a frivolous time-waster, email is shaping up as the business communication tool of the 21st century.
Every business environment is different, but some basic email rules apply to data collection and marketing for any website, whether [...]
Building a Global Team of Experts
Business owners in Africa or anywhere in the world can now build a global team, including experts at computer programming, accounting, business management, administrative services and other highly prized skills.
Many business owners in Africa cite the problem of finding highly skilled employees. Adam Saffer holds an MBA from Harvard Business School and operates Ebony Consulting [...]
Social Networks Boost Marketing
Social networks like Facebook, Myspace and Twitter are the rage with techno-savvy young adults – but they are also the best new marketing tools for small businesses. Across the African continent and Diaspora, entrepreneurs are leveraging these networks to increase revenue and market share.
Social networking sites including Hi5, Friendster and Bebo are growing three [...]
An effective website can generate sales, promote products and bring new customers to a small business, at a very reasonable cost. It operates 24/7 around the world – as long as entrepreneurs avoid a few common mistakes.
1. Choosing the wrong domain name.
With the proliferation of new extensions such .us, .au, .nz, .uk, [...]
Internet-savvy web entrepreneurs use a number of free or low-cost strategies to drive traffic to their websites.
These strategies work equally well for a small-business owner in Kenya, or a European company trying to sell products in the ever-expanding and largely untapped African market.
In every marketing test, search engine rankings outperform other types of online [...]
Well-executed market research and the development of a marketing plan can be vital to the success of a small business. Yet writing a marketing plan is a commonly ignored part of business planning, especially in the digital age when an entrepreneur can start an online business with minimal effort. Writing a one page marketing plan [...]
Press release writing doesn’t have to be hard, as long as you take the time to learn how to write a press release correctly. Here you’ll find a list of the basic parts of a press release, how to write each section of your press release, and even see a sample press release laid out [...]
Fiber Metropolitan Area Networks
A few sub-Saharan African cities have seen the deployment of fiber MANs. These include Kampala, Nairobi, Mombasa, Abidjan, and Lagos.
Libya’s submarine fiber optic cable. See more here.
Atlantis connect Europe to Latin America with 2 landing points in Africa: Dakar, Senegal and the Cape Verde Islands.
